Q1: design thinking

Question 1:  What would it mean to apply design thinking to the creation of i-docs?

Answered by Paula Zuccotti – Founder, The Overworld

Why Paula Zuccotti?

Paula has been Head of User Research,  Associate Director and Director of Futures at Seymourpowell (a global design and innovation company). She has recently funded The Overworld, an innovation, trends forecasting and insight consultancy. She was invited to speak at Power to the Pixel 2013 about “Consumption of Culture: People’s Needs, Desires & Expectations”… and I found her way to apply  design thinking, and user centered design, to the field of interactive narrative very stimulating. So here she is…



Hangout n.1:

I invited Ingrid Kopp Director of Digital Initiatives at the Tribeca Film Institute, to comment on Paula Zuccotti.

Why Ingrid? Because she oversees the TFI New Media Fund, which finances some of the most innovative i-docs that are produced at the moment, but also because she is a fierce advocate of multidisciplinary teams (see the Tribeca Hacks!).


Hangout n.2:

Ingrid Kopp has extended the debate by asking Jason Brush (Executive vice president of Creative and UX at POSSIBLE) to participate.

If you want to explore some points discussed in this hangout:

01.29 – Slides of Jason’s talk “Filmmaking as User Experience Design”

04.44 – Waterfall development: each design phase is planned and completed before moving to the next one

06.12 – Agile development: iterative process of design

10:30 – Jonathan Harris’ “I love your work”

11:11 – Elaine MacMillion’s “Hollow”


 DIG DEEPER into DESIGN THINKING  (selected resources):

Just enough research (2013) by Erika Hall, ed: Paperback (book)

This is service design Thinking (2011) by Stickdorn and Schneider, ed: BIS publishers (book)

Interaction Design: Beyond Human Computer Interaction (2011) by Rogers, Sharp and Preece, ed: John Wiley & Sons (book)

Emotional Design (2004) by Norman, ed: Basic Books (book)

The IDEO Human Center Design Toolkit (a slideshare presentation)

The Institute of Design at Stanford (online course)

What design is and why it matters (an article by the Design Council)

The Design Thinkers Group (blog)

Mapping the design process (a map by Franklin Andrade)


If you want to participate, add links, do a Hangout on this question or send references, contact me on theuxseries@gmail.com

[go back to the 7 UX questions]




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