Question 4: The user: who do we design for and how to design an emotional journey?
Answered by Jamie Balliu, UX, UI & Creative technologist.
Why Jamie Balliu?
Jamie Balliu has done it all: designer, user interface designer (UI), user experience designer (UX), video producer, creative director… in short: he is a “creative technologists”, someone who has both creative and technical skills. I choose Jamie because his recent project, the Brussels Business (ARTE & ZDF), gives him an edge – as he knows what it means to conceive an i-doc. So I thought that Jamie would be a creative technologist with a special twist that makes him perfect for the UX Series…
DIG DEEPER (links related to Jamie’s answer):
04.14: The Brussels Business
EXTENDING THE DEBATE:
I invited Miranda Mulligan, Executive director – Northwestern University Knight Lab, to comment on Jamie Balliu’s point of view.
The Northwestern University Knight Lab is a team of technologists, journalists, designers and educators working to advance news media innovation through exploration and experimentation. Miranda spends a good amount of her time training storytellers and journalists to think about their digital users/readers…